Yes, I’ve written books and yes, I help people to write books, but you know what? Books can give writing a bad rap. The idea of creating a book makes writing intimidating–it makes you think that unless you’re writing the equivalent of War and Peace, why write at all?

However, our goal here in this series is change, and you don’t have to write 300 pages to create change in your life. In fact, it can happen in as little as 20 lines. I say this from experience: I am a writer because every time I write something, MAGIC happens. This goes back to my childhood. I wrote a poem and made a friend. I wrote a note for a teacher and made a roomful of people cry. I wrote a story and learned to understand my father.

It’s probably been the same for you. You just never recognized it before. Think about it. What happened when you wrote…

• a note to a friend
• a birthday card
• a thank you note
• an “I love you” note in a lunch bag
• a page in your journal?

If you can make something happen by writing these brief items, it stands to reason that you can make change happen by writing other things as well. And size doesn’t matter!

Words have power and energy. The word “yes” feels differently from the word “no”. It feels better to write the word “love” that to write the word “hate”. I think we lose touch with that power and energy when we whip words around in speedy text messages and emails. It’s difficult to honor the power of words when they’re coming at you like darts!

But I encourage you to slow down and harness the power and energy of words through writing. Once you harness it, you can focus it on what you want to change in your life and start that magical process to help the change happen. Here’s how to get started.

A Reason to Write

Start with a clear intention. What do you want to write about? What do you want to accomplish? Perhaps you want to…

• strengthen a relationship
• work out a problem
• clear your mind of clutter
• honor a memory
• get clarity on a decision
• figure out what you really want

What to Write

When you write, you can sit in front of your computer or use a pad of paper, whatever is most comfortable for you. Then write whatever you want. Maybe it will take the form of a story, maybe you will “talk to yourself” on paper. Just let the words come.

Listen

Here’s a little secret: they are already there. Words are going through your head all the time. They can soothe you or scare you, motivate you or frustrate you.

But if you listen to the words, you can reach out and take them and put them down on paper. Once you do so you can, to some extent, control them. You can decide what action you’ll take from there. And when you take action, you begin to make change. See how that works? Magic!

© 2010 Sophfronia Scott

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J.K Rowling, Stephenie Meyer – they have big names for selling their most imaginative stories through books. If you say imaginative, there has to be a unique slant to their stories that would make them want personally by massive people. Branding, the art of putting a meaning and life to an already given name, is something that most professionals should always take note of.

If you are a writer, you might consider branding yourself through a book.

Here are few pointers to make yourself pop out of your book:

1. Know what you want

There’s a big difference between knowing what you want to write and knowing what you want. Take time to get to know yourself by reading books. You can categorize what you are from what you are not through your choice of books. Do not copy the books, just take ideas and be aware how these books introduce their writer. From that, it will be easy to visualize the impression and the name you want to project on your own book.

2. Always be concrete about your target audience

Be clear and precise on who or what kind of people you want to reach out your message or story. Consistency on knowing your audience is the foundation and direction for the content of your book.

3. Put yourself into the shoes of your audience

You’ll never really have a clear idea on what your audience and readers expect unless you imagine yourself as the one reading your own story. If you want to capture interest of a child, think of what a child wants to see into your book: colors and pictures. If you want to sell something, think that the costumer not only wants quality but promos and freebees as well. Enhancing your writing is compromising between what you want to convey and what your audience want.

4. Work your way to balance your book with entertainment and connection

An effective book entertains, but a book with brand connects. Entertaining is short term. People can get entertained and then forget about it after but when you connect with people, you produce a long term impact. You may never know out of the thousands of people reading your book, there is a large probability of people connecting and remembering you.

5. Build a connection by narrating experiences, relevant issues and inspiration

A lively connection between the reader and the author relies on reality. Life is all about the reality and every person experience it. A touch of reality on some aspects of your pages won’t harm your identity. Take a look at the myths and fables, the story is fiction but the thing that keeps them remembered is that they portray values and messages that people can get inspiration. Take a look also at the hard news, people read news because it is the most relevant. They rarely read past news. They rarely read news that happened too far from their place because they have no connection from the things that had happened.

6. Have your book proofread by people who are close to you

Closer people are the ones who know you better that anyone. It will help if you ask them to take time to read your work not only to check for grammar but to criticize and judge whether or not you have shown your own character in your book.

7. Be open to suggestions

Suggestions on improvement, on entertainment, and on purpose of the book are the ones we are talking about. Be open for a suggestion that would encourage you to become more different and to stand out.

8. Don’t forget to write your name – on the cover and on the back!

It’s your book! Go ahead and mark it all down with your name. Try the Stephen King technique where you can see his name on top of almost every book he wrote. Along with your name, create a trademark that would always recognize you as the author. Whether it is the theme, color scheme or background should spell you. You can use it in the future for your next edition.
The back cover is the next thing readers will look at when a book is sealed. Putting a little information about yourself at the back helps you become branded.

Roderick Martin is the founder of Authors In Motion. He’s a story teller at heart and a small business veteran with over 19 years of in-the-trenches sales, marketing and entrepreneurial experience (he mistakenly thinks he may soon have it all figured out). He blogs about internet marketing for self-publishers and other how to methods that are helping people achieve the dreams and goals that they have always wanted. To learn more about him and how he can help you, please visit http://www.roderickmartin.com or visit http://www.authorsinmotion.com

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