Here are some ways to use Twitter to make it effective in your overall online marketing and branding:
1. Link to helpful articles. Add your own comments or ask for feedback.
2. Teach a lesson in 140 characters. Add #lesson after
3. Invite people to subscribe to your ezine, blog, or facebook page.
4. Tell your followers you have a free gift on your website.
5. Re-tweet good posts by other people, but don’t go overboard—most of your tweets should be yours.
6. Announce a conference, book or CD release.
7. Make introductions to people who are also on Twitter. (Just use the “@” sign)
8. Congratulate others when they share good news.
9. Sparingly link to your own blog posts. Don’t over promote yourself.
10. Tweet out videos (yours or others) from Youtube.
11. Post an inspirational quote or message. Show your personality. Add #quote after it if you can.
12. Ask questions that encourage responses. Engage!
And see this infographic on how people are using Twitter.
This survey was conducted online via social networks from August 12 to August 15, 2011 among 500 social media users who have Twitter accounts. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.
Twitter: @pamperry
